We Position You to Lead Your Market
RedShift’s content strategy services help you sharpen your market position, build authority, and make a lasting impression on your audience.
Drawing upon the timeless wisdom of positioning, we help visionary founders at SaaS companies and consulting firms sharpen their focus so that they can gain momentum in the market.
We position your business, roadmap your content strategy, and craft winning content so that you have a solid foundation for achieving your business goals.
Position Your Business
Tap into the power of a focused position that will propel you to the top.
A Positioning Brief clarifies who your target audience is and how you’ll win their business.
Your Positioning Brief includes:
- Your Target Personas
- Your Category in the Market
- Your Unique Value Proposition
- Your Mission
- Your Vision
- Your Values
- Your Brand Voice
- Your Brand Story
We’re here to guide you every step of the way, ensuring that your ideas are fully realized by your team and recognized by your target market.
Roadmap Your Content Strategy
We align your content strategy with your audience’s goals to fuel growth for your business.
Your content roadmap includes:
- A user needs & SEO keyword analysis
- A website authority plan that details your website’s core webpages and ongoing SEO content efforts
- A PESO analysis of your Paid, Earned, Shared, and Owned media opportunities
- Content creation timelines
With a roadmap in place, you’ll have a clear plan for solidifying your position in the market.
Craft Winning Content
Elevate your brand with content that showcases your expertise, resonates with your audience, and turns your vision into a reality.
We direct, produce, test, and fine-tune each piece of content so that we can drive more qualified leads through your content funnel.
Workshop Your Brand
Sharpen your best ideas and harness the collective creativity of your team.
Brand workshops are a cornerstone of our approach. We understand that every business is unique, which is why we offer individual, customized workshops to address your specific business challenges.
We guarantee results.
If you go through our entire positioning process and do not see at least 5X growth in your website’s monthly users, visits, and page views, we will give you your money back.