Brand Workshops for More Lightbulb Moments

Solve Problems. Have Fun. Grow as a Team.

Does everyone in your company have a different way of talking about your brand?

Do you have plenty of ideas for how to market your services, but no way of figuring out which ideas to go with?

When your team does unite around an idea, do they follow through and achieve the goals that they set out to achieve? Or do many great marketing initiatives get moved to the back-burner?

Brand workshops get your team on the same page so that you can build upon each other’s ideas, expand your position in the market, and indulge in tackling big hairy audacious goals that have never been done before.

You can purchase any workshops by themselves or as part of a sequence. Brand workshops are also included as part of our Positioning Brief and Content Roadmap offerings.

Boost Teamwork

Fortify Your Market Position

Ignite Ideation

Maximize Engagement

Foster Collaboration

Amplify Your Brand’s Impact

Which Brand Workshop Is Best for You?

While any workshop can be purchased individually, we have found that our clients attain the strongest possible position in their market when they stay ahead of common challenges. Our workshops are organized to address specific needs as they naturally arise throughout the brand positioning process.

Check out our flowchart to see which positioning workshops are right for you.

Can you clearly articulate what makes your company special in less than 30 seconds?Is your team aware of each others' roles andresponsibilities?Have you addressed all assumptions about your project?Do you know what emotions, goals, and pain points drive your audience?Have you established and written down your team values?Does your content plan address your audience's pain points?Is it easy for people to findwhat they're looking for on your website?Are your team’s content ideas organized, refined, and ready to be created?Roles & Responsibilities WorkshopAssumption Collecting & Assumption MappingWorkshopEmpathy MappingWorkshopUnique Value Proposition WorkshopTeam Values WorkshopUser Needs WorkshopCard Sorting WorkshopContent Ideation WorkshopYESYESYESYESYESYESYESNONONONONONONONO

No Two Companies Are the Same

We target specific workshops to address the unique challenges facing your company. You might be just a few workshops—or even a single workshop—away from making a major breakthrough.

If you’re still trying to figure out which workshops are best for you, give us a call. We’d be happy to help you figure it out.

Brand Workshop Descriptions

Roles & Responsibilities Workshop

When team members don’t understand who’s accountable for what, it jeopardizes the whole project. The Roles & Responsibilities workshop gives your team a better understanding of what each person on your team does, discusses, and decides.

Start with the end in mind. Set expectations at the beginning of the project so that your whole team feels secure in their roles and can successfully follow through on their responsibilities.

Time Commitment: 1 hour

Good for: Teams that are on the verge of kicking off a project, especially if they have recently added new team members or vendors

Assumption Collecting & Assumption Mapping Workshop

You don’t know what you don’t know… until now.

The Assumption Collecting & Assumption Mapping workshop helps you find out what you know, what you don’t know, and how to address risks that can make or break your enterprise.

Test assumptions such as:

  • My customers are…
  • My users have a need to…
  • My competitors are…
  • My #1 revenue driver is…
  • The #1 value my customers get out of my service is…

Identify pitfalls and prepare for opportunities. By getting ahead of risks, you can channel your energy into where it will make the biggest impact.

Time Commitment: Half day

Good for: Teams that want to be 100% confident that they are making smart decisions before a large marketing project, or launching their company

Empathy Mapping Workshop

To be first in the mind of your market, you have to understand your buyers.

The Empathy Mapping Workshop helps you see the world through the lens of your audience: what they say, think, do and feel when addressing their biggest challenges.

By the end of this workshop, your team will know:

  • How to segment your audience by role
  • What pain points you solve for your customers
  • What your customers stand to gain from your service
  • What’s preventing your customers from buying
  • What drives your customers to act

Meet your customers where they’re at so that you can convey the right message to the right audience at the right time.

Time Commitment: 90 minutes

Good for: SaaS founders and consultants that need to clarify their ideal customer profiles

Unique Value Proposition Workshop

Does your pitch leave a lasting impression in less than 30 seconds? Or does it leave your prospects scratching their heads?

You may have the world’s best offering, but that’s not enough by itself.

The Unique Value Proposition Workshop helps you and your team clearly articulate what makes your company special so that you can stand out from the crowd.

Time Commitment: 90 minutes

Good for:

  • SaaS Founders who want to cross the chasm from early adopters to the early majority
  • Consultants who are in the early stages of their company
  • Executive Directors who need to explain the problem they’re solving to donors and the general public

Team Values Workshop

What values make your team excellent at what they do?

Are they hard-nosed, action-oriented go-getters who operate with integrity?

Are they creative thinkers who actively listen and never stop dreaming?

The Team Values Workshop identifies a shared set of values that express how you work and who you work with. It helps you foster a positive work culture, hire the right people, and take on the projects that make you feel good about what you’re adding to the world.

Time Commitment: 90 minutes

Good for: Strong teams that want to grow even stronger by clarifying what makes them special

User Needs Workshop

When facing a business challenge, most decisionmakers don’t start out by searching for a vendor. They start by searching online for an answer to their problems:

  • “how do I track the financial success of my business”
  • “how do I manage team workload”
  • “how do I onboard my interns”
  • “how do I assure the quality of my data”
  • “how do I automate my email marketing program”
  • “how do I create a process for my company”

You can’t convert your customers without first learning their needs. The User Needs Workshop identifies the clearest, most urgent challenges your users are facing so that you know which keywords and phrases to target, and which to avoid.

Meet your audience at their highest level of demand by showing up in their search results.

Time Commitment: Half day

Good for: SaaS founders and B2B consultants who want an SEO strategy that generates highly qualified leads

Card Sorting Workshop

Your website is your most important marketing asset. It should be easy to use, and include all of the information necessary to convert prospects into customers.

The Card Sorting Workshop helps you determine what information should go on your website and how it fits into your menu so that users can easily find what they’re looking for.

Reduce sales friction and drive leads by giving your prospects and customers a smooth experience on your website.

Time Commitment: 1 hour

Good for: Companies and consultants who are about to launch or relaunch their website, or need a second opinion on their sitemap

Content Ideation Workshop

The best people to generate content ideas for your company are the people who regularly communicate with your customers:

  • Your sales team knows how to deliver an offer that makes prospects perk up.
  • Your support team knows your customers’ most frequently asked questions.
  • Your success team knows the long-term goals of your customers.
  • And as the visionary who manages your company’s most important relationships, you probably have more ideas than you know what to do with.

The Content Ideation Workshop captures all of the powerful ideas your team has always wanted to act on but has never taken the time to write down.

Take your ideas further. Start your content marketing effort by building a wealth of potential topics so that you’re never at a loss for what to write about next.

Time Commitment: 2 to 4 hours

Good for:

  • Companies that want to leverage blogs, guides, eBooks, and earned media to position themselves as thought leaders in their industry
  • Companies that are about to embark on a new project and want to take advantage of the collective imagination of their entire team

Workshop Your Brand

Explore how brand workshops can help you unlock your full potential and achieve remarkable success.